"What To Do To Save Your Brand From Litigation" University Don Shodipo Advises Nigerian Banks
Nigerian banks have been urged to engage copyright enforcement bodies and experts with a view to shielding their brands from possible litigation that may arise with copyright infringement which could impact negatively on brand reputation and seamless operations. This advice was handed by a copyright expert and a University don, Professor Bankole Shodipo while speaking as a guest speaker at the quarterly seminar sponsored by Association of Corporate Affairs Managers of Banks (ACAMB) on Wednesday at the Bankers’ House, Lagos. Professor Shodipo said engaging experts and liaising with the respective bodies in the copyright ecosystem will enable banks have unfettered access to copyright works to enhance their usage in furthering the frontiers of their respective brand and businesses. To engage meaningfully however, the University don and former Dean, Faculty of law at Babcock University, advocated for robust capacity building of marketing communication practitioners and staff in t...